The information contained within this part of our site is designed especially to meet the needs of the working press. Each year, the Mast Store is surprised with its coverage across the nation in articles written by folks we didn't even know were coming.

We hope that you will find it helpful as you begin your research on the Mast General Store. Please contact us for personal assistance with your story.

Our Public Relations staff can help you with interviews for your story, photos, and even good companion story ideas or other special needs (from route planning to dining suggestions).

We look forward to hearing from you and providing any assistance you may require.

Media Contact

Sheri Moretz
828.963.6511
pr@mastgeneralstore.live

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05.28.25
Land Trust Day is June 7 at Mast General Store in Waynesville and Asheville
20% of the Day’s Sales Donated to Southern Appalachian Highlands Conservancy 
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05.28.25
Land Trust Day is June 7 at Mast General Store in Valle Crucis and Boone
20% of the Day’s Sales Donated to Blue Ridge Conservancy & New River Conservancy 
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Cheerwine Float Bar
05.13.25
Mast General Store and Cheerwine Announce a Tasty New Collaboration
VALLE CRUCIS, NC - Mast General Store is pleased to announce another collaboration with Cheerwine that’s sure to bring about a cheery disposition. The Cheerwine Float Candy Bar from Mast...
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05.05.25
Mast General Store Makes Mountain Strong Donation to Support Downtown Spruce Pine
VALLE CRUCIS, NC – In the wake of Hurricane Helene, the Mast General Store began selling Mountain Strong shirts and stickers to raise money for organizations helping the region recover...
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Mast Store Winston-Salem Ribbon Cutting
05.01.25
Mast Store in Winston-Salem Celebrates 10 Years on Trade Street
WINSTON-SALEM, NC – A decade has flown by since the Mast General Store in Downtown Winston-Salem opened its doors on Trade Street. On Friday, May 9, 2025, the Mast Store...
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03.25.25
Mast General Store to Open New Location
VALLE CRUCIS, NC – Mast General Store, a family- and employee-owned retailer, proudly announces its expansion with a forthcoming location in Chattanooga, Tennessee. The store’s anticipated opening is Spring 2027.  ...
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