The information contained within this part of our site is designed especially to meet the needs of the working press. Each year, the Mast Store is surprised with its coverage across the nation in articles written by folks we didn't even know were coming.

We hope that you will find it helpful as you begin your research on the Mast General Store. Please contact us for personal assistance with your story.

Our Public Relations staff can help you with interviews for your story, photos, and even good companion story ideas or other special needs (from route planning to dining suggestions).

We look forward to hearing from you and providing any assistance you may require.

Media Contact

Sheri Moretz
828.963.6511
pr@mastgeneralstore.live

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08.25.25
Waynesville & Knoxville: Friends Day Returns to Mast Store Saturday, September 6
WAYNESVILLE, NC and KNOXVILLE, TN - On Saturday, September 6, the Mast General Stores in Waynesville and Knoxville will donate 10% of the day’s sales to benefit the efforts of...
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08.25.25
High Country: Friends Day Returns to Mast Store Saturday, September 6
VALLE CRUCIS & BOONE, NC - On Saturday, September 6, the Mast General Stores in Boone and Valle Crucis, along with Rivercross Made in USA, will donate 10% of the...
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Mast Store Hendersonville Celebrates 30 Years on Main Street
07.23.25
Mast Store Hendersonville Celebrates 30 Years on Main Street
The Mast General Store in Downtown Hendersonville is celebrating 30 years on Main Street on Friday, August 1, 2025. Anyone who stops by that day will be treated to a...
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Work continues on the new Valle Crucis Elementary School
07.17.25
Mast Store’s Mountain Strong Helps Valle Crucis Teacher Resupply Classroom
VALLE CRUCIS, NC – The new Valle Crucis Elementary School is almost ready for teachers and students to move in, and teachers are reassembling their classrooms to ignite learning in...
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Managers, leadership, and local dignitaries cut the ribbon at the opening of the Mast Store in Roanoke, VA, in June 2020
06.12.25
Mast Store Roanoke Celebrates Five Years
ROANOKE, VA - The Roanoke Mast General Store is holding an anniversary celebration of five years in Downtown Roanoke on Saturday, June 21. Mast General Store is proud to have...
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06.03.25
Original Mast Store Celebrates the Cooper Family Legacy
VALLE CRUCIS, NC – June 6 is a red-letter day in Valle Crucis, North Carolina. That’s the day in 1980 when the Mast General Store re-opened its doors to the...
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