Mast General Store Blog

In the early days of automobile travel, a loose association of chambers of commerce, boards of trade, and cities came together to jointly advertise the beautiful scenery found along an...

Asheville transformed from a pioneer outpost into a resort city within a century of its founding in 1797. By the late 1800s, people flocked to this Western North Carolina destination...

Fall is when the stories we’ll tell the rest of our lives arise from the joys we share with family and friends. It’s when our senses are invigorated by the...

In the fall, we typically celebrate the harvest, the last warm days before winter makes its presence known, the colorful fall leaves, and the sense of community coming together. This...

A couple of weeks ago, many chambers of commerce and tourism groups held a ceremonial ribbon-cutting to signify that Western North Carolina is open and awaiting your visit. Valle Crucis...

There's a festival for almost every interest - from music to handcrafted wares and state dogs to encounters with historical figures, this spring and summer’s offering is as eclectic as...