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Mast General Store Blog
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07.10.23
Time to Hit the Trails
Nature has the power to heal, challenge, and connect. It can transport us to a place that is far away from our stress-filled world. It can help us see our...
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07.06.23
Celebrating the Year of the Trail in North Carolina
In 2021, House Bill 554 was introduced and easily passed in the North Carolina House of Representatives. It designates 2023 as North Carolina’s Year of the Trail with the aim...
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05.28.23
All the Colors of the Mountain: A Springtime Wildflower Hike
The singer Sheryl Crow once said, “No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.” She’s right, of course. Blossoming amidst the occasional...
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05.26.23
John and Faye Cooper: Why We Support Land Trusts
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a...
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05.23.23
Mast General Store Celebrates 35 Years in Downtown Boone
So many things were different 35 years ago. Cellphones were available, but mostly in the form that had to be carried in a bag or was the size (and weight)...
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03.05.23
Mast Store Greenville Marks 20th Anniversary on Main Street
“It’s hard to believe how much Downtown Greenville has changed,” commented Bryan Howell, the store’s long-time and first-hire fashion department manager. “I never would have dreamed that Greenville would be...
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