Mast General Store Blog

05.29.25

45 Years Ago: The Cooper Family Legacy

This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll...
Adventure, Behind The Scenes, Inspiration, Local Flavor, Mast Family Favorites
Read More about 45 Years Ago: The Cooper Family Legacy
05.08.25

Stars of the Mountains

Fireflies are a sure sign that summer is here. There are about 150 species of fireflies in the United States and Canada, but there are some that have special qualities...
Adventure, Inspiration, Local Flavor
Read More about Stars of the Mountains
04.24.25

5 Activities to Treat Mom this Mother's Day

Give a thoughtful present with heartfelt sentiments, write a card that describes a special memory you share, or go all out for Mom and tailor-make the day’s events for her...
Adventure, At Home, Gardening, Inspiration
Read More about 5 Activities to Treat Mom this Mother's Day
01.08.25

A Winter Warm Up is on the Way

According to the National Centers for Environmental Information, areas in the Eastern United States reach their seasonal minimum temperatures in mid-January. It makes sense, then, to have International Hot and...
Adventure, Mast Family Favorites
Read More about A Winter Warm Up is on the Way
12.26.24

Exploring the Outdoors: The Tradition of First Day Hikes at State Parks

As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the...
Adventure, Local Flavor, Travel
Read More about Exploring the Outdoors: The Tradition of First Day Hikes at State Parks
10.30.24

A Year for the Perfect Christmas Tree

You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains...
Adventure, Inspiration, Local Flavor, Travel
Read More about A Year for the Perfect Christmas Tree